Did your business perform as expected in 2018 or were you slightly disappointed with the final results? The fact of the matter is that the majority of Islington professionals will state that they were not entirely satisfied with their levels of ROI (return on investment). Much like any venture, it is important to leverage the appropriate strategies at the right times. This is one of the main reasons why it is prudent to consider a new approach to marketing. Known as multi-channel sales, what does this technique entail and how can it provide your budding enterprise with the exposure that it needs?

Redefining the Concept of Marketing 

It is first critical to accept the fact that traditional marketing techniques are no longer capable of providing the results associated with past levels of performance. The main reason for this observation lies within the simple fact that customers are now utilising the Internet to find what it is that they are looking for. This is also why a concept known as multi channel marketing should never be taken lightly.

The essence of multi-channel sales and publicity involves the ability to reach a greater target audience than would normally be possible. However, there is a catch here. Most businesses do not possess the time or the in-house resources to spend hours every day promoting their products and services. Multi-channel sales have addressed this concern due to their decidedly centralised approach. In other words, it is possible to actively market across multiple portals with the click of a button. To put it another way, e-commerce platforms will take on the role of a digital “hub”; enabling you to expand the reach of your business while still appreciating what it is that your customers have to say.

What Platforms Can Help? 

While the basic theory surrounding this type of multi-channel sales is rather straightforward, the fact of the matter is that businesses might still be unsure where to begin. This is why many owners are choosing to work with a modern e-commerce platform known as Shopify Plus. This system brings together the best aspects of several different worlds. Some core functions which can be enjoyed from the very first day include:

• Immediate access to more than 20 of the most popular sales channels.

• Real-time inventory and sales tracking.

• The ability to access customer feedback.

• Mobile-friendly architecture.

• More than 100 secure payment gateways.

Above all, users will be provided with an intuitive edge that simply would not be possible when referring to legacy-based software. This is critical in terms of both implementation and integration within the modern sales office.

Whether you own a startup firm in Islington or you are hoping to take your current marketing operations to the next level, there is no doubt that this platform will help. Users are encouraged to take a further look at the associated utilities and tools in order to fully appreciate what is in store during the coming year.