Clothes encounters of the pre-loved kind

'Love Not Landfill' pop-up shop stands up to 'fast fashion'

Friday, 12th November 2021 — By Anna Lamche

Shannon Alexandra

Shannon Alexandra at the pop-up shop

AS the COP26 climate summit in Glasgow draws to a close, a campaign to combat “fast fashion” has opened a pop-up shop selling curated collections of charity shop clothes.

Love Not Landfill, a non-profit campaign run by ReLondon (previously London’s Waste and Recycling Board), launched the pop-up shop in Angel Central Shopping Centre on Wednesday night.

“We were up at COP last week, trying to find fashion events and to look at what was being debated,” said Ali Moore, ReLondon’s head of communications. “There was just a massive under-representation of the issue around fashion and clothes, which is bizarre because they’re the third-largest polluter as an industry in the world.”

A 2019 study found that textile production contributes more to climate change than international air travel and shipping combined.

“It’s the elephant in the room,” Ms Moore added.

Love Not Landfill partnered with five charities and six young fashion influencers to curate collections of secondhand clothes. The project aims to encourage young people to ditch fast-fashion in favour of “pre-loved” clothes.

Shannon Alexandra, 26, curated a collection from Cancer Research’s clothing stock. “I had breast cancer when I was at university and I feel like my life slowed down a lot,” she said. “That’s when I stopped buying new night-out dresses from Boohoo.”

Another curator, Monica Marriott-Mills, selected her collection from Royal Trinity Hospice’s stock of secondhand clothes.

“My ethos is to invest in quality over quantity,” she said. “I buy one thing a month instead of multiple things because I know they’re going to last me 50 years.”

The pop-up is open until Sunday.

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